I produced a rapid-turnaround product photography project for Tendenz.bg, creating a series of white-background images suitable for their e‑commerce catalog.

Scope and collaboration

• Worked closely with Tendenz.bg’s marketing team and the business owners to streamline the imaging workflow for new product launches.

• Coordinated timing and logistics so photography, post‑processing, and upload could happen the same day products arrived at the warehouse.

Photography and technical approach

• Photographed every product on a clean white background, ensuring consistent framing and product presentation across the series.

• Used a steady studio lighting setup as the baseline; adjusted light placement, modifiers and exposure as needed to match each product’s size and shape so highlights, shadows and color stayed accurate and consistent.

• Shot all files in RAW to preserve maximum detail, dynamic range and color information required for precise retouching and resizing.

Post‑production and delivery

• Delivered RAW files and processed JPEGs optimized for e‑commerce. Files were edited to remove imperfections, ensure pure white backgrounds, and maintain uniform visual style across the catalog.

• Tendenz marketing team uploaded final images to the their e‑commerce site on the same day items arrived, meeting the tight turnaround required for timely product launches.

• Provided assets in formats and sizes convenient for the in‑house graphic team to further refine or adapt as needed.

Result

• A reliable, repeatable workflow that reduced time‑to‑market for new products while maintaining consistent, high‑quality product imagery suitable for online sales.

• This is a past project for me, but Tendenz adopted the essence, the techniques, and keep operating using the same system we once made together.