I worked with vipguns.bg on their e-commerce web store, providing professional product photography and a streamlined workflow to support their online sales.

Project coordination

• I coordinated directly with the marketing department and the business owner to define the final brief and delivery schedule.

• Requirements included consistent pure-white backgrounds, fast turnaround, and a production process that scaled for large batches of items.

Studio workflow and technical approach

• Lighting setup was designed and optimized once to achieve even, shadow-free illumination on a pure white background suitable for clipping paths and Photoshop retouching.

• The setup allowed only minor tweaks when shooting significantly larger or smaller products, preserving consistency across the catalogue and minimizing downtime between shoots.

• All shots were made with an eye toward post-production: exposure, white balance, and positioning were controlled so files entered retouching in the best possible state.

Collaboration with art designers

• Specifically hired art designers physically cleaned and prepped every product before shooting. This reduced dust, fingerprints, and imperfections, making post-production faster and more effective and improving final image quality.

• Close collaboration with the retouching team ensured images were produced in formats and resolutions ready for clipping and final edits.

Real-time upload and turnaround

• Products were uploaded to the site the same day they arrived at the studio. This real-time, assembly-line approach accelerated time-to-market and kept the web store inventory current.

• The workflow combined efficient on-set capture, immediate file management (we shot only in jpeg, no RAW), and coordinated handoff to retouchers and the web team.

Outcome

• A consistent catalogue of e-commerce-ready images on pure white backgrounds, optimized for Photoshop retouching and web presentation.

• Faster post-production and faster product-to-page turnaround thanks to upfront prep, a repeatable lighting setup, and same-day uploads.

• A scalable process suitable for ongoing large-batch photography, maintaining quality while supporting high-volume e-commerce needs.