Projects usually begin with a short conversation to clarify scope, usage, and timing. This can be done via email or call, depending on what’s most practical.

Once the brief is clear, I propose a straightforward approach covering production details, deliverables, and schedule. The goal is to keep the process efficient and predictable, with minimal disruption on your side.

Shoots are conducted with a focus on consistency and clarity rather than complexity. For portrait and team work, this means controlled lighting and a simple setup that allows subjects to feel comfortable and natural. For products and motion, the emphasis is on accuracy, structure, and repeatability.

All material is reviewed, selected, and delivered according to the agreed use — whether for web, print, internal communication, or external campaigns. Files are supplied in formats appropriate for their intended application.

Communication is kept direct and practical throughout the process. Deadlines and requirements are treated as part of the work, not as extras.